Survey Reflection

Jack Geiger

1.       It was difficult to think of more than 5 questions without being repetitive later on in my survey. With only 1 open ended question it was difficult to think of questions that would help my survey.

2.       My survey was more specific than the other surveys for the people in my group. I also included pictures in my survey and only a couple other surveys that I took had nice pictures.

3.       The demographic question didn’t necessarily help during this survey because everyone is between a certain age and we live in the same town with similar opinions but the demographic questions would usually help because it’s give you a sample size on the race and age of the people who would be taking your survey. I don’t believe that it helped too much during this survey however because the demographic question I had in my survey was age but everyone in our class is roughly the same age.

4.       My results told me that most people when they go to Chili’s prefer to eat burgers vs most other things that Chili’s has to offer. Also you can see that most everyone would prefer to sit down vs taking a seat at the bar.

5.       I received 21 received responses on my survey.

6.       A good project that we could do was we make teams of two and everyone makes a company and tries to market their merchandise around the school and we could do a school wide survey on who marketed their product the best.

Nintendo Case Study

          I was very surprised that Nintendo wasn’t the most successful group among'st the video game console company. Growing up with a Wii and Game boy I assumed that Nintendo was bound to be at the top of the video game chain. I didn’t realize how successful Sony and Microsoft were until I reached my teenage years and actually purchased an Xbox 360 myself. This is when I started to see why Nintendo was a distant 3^rd on the list between the two powerhouse companies of Microsoft and Sony. It appears that Nintendo gaming systems appeal more to younger audiences and Sony and Microsoft gaming systems appeal more to teenage and up audiences. 
          Nintendo took a very large risk when they introduced the Wii U because it was simply a repeat of the regular Wii just with different controls. Unlike Microsoft and Sony who when upgrading their systems created new perks to their systems.  

5 words that connected with the Nintendo case study are sponsorship, synergy, revenue, promotion and ancillary product. Sponsorship is the promotion of a company in association with a property. Synergy is a combined action that occurs when products owned by one source promote the growth of related products. Revenue is the total gross income. Promotion is any form of communication to persuade people to buy a product. And an ancillary product is a product related to or created from the core product. These 5 terms all connect to the Nintendo case study.The new wiiU would be an ancillary product, Nintendo promotes the wii and wii u all over the U.S. Nintendo's total revenue is far behind both Sony and Microsoft.


I would like to research under Armour as a class because I know that they weren't very popular about a decade ago but after they brought out all this new dri-fit athletic gear, they have started to take over the sports clothing industry. It had always been Nike for years but in the last 3-4 years under Armour has made a surge in their earnings especially for winter gear. I myself have invested in much more Under Armour than Nike the past few years because it is much cheaper and just as good I think.

Reading Rockets

The Speed Watch Cross

                My Business Marketing mix would be called the Speed Watch Cross. The speed watch cross takes all the features that a fit bit has and it adds in a feature where you can track your speed as you run or jog. It also has a much bigger screen than the fit bit flex for better visuals. The fit bit company will most likely be our biggest competitor.

While the fit bit is priced at $99.95, the Speed Watch cross will be priced at 109.99 due to the added features that create a better watch for fitness.

The fit bit is available at target, amazon, fit bit website, best buy, and the apple store. The Speed Watch cross will be available at target, best buy, sports authority, the cross watch website, and amazon.

The Speed Watch Cross is going to revolutionize the sports watches that we have today. It has everything you need while taking a jog or going for a walk, your heart rate, pulse, speed, and so many other cool gadgets.

Now people of all ages don’t need to get angry when there sports watch doesn’t read right or breaks down because the Speed Watch Cross is sold at a great price and is very reliable.

Chocolate Lava Cake

Chicken Parm

Thanksgiving football game